2006 – Simexgroup
By - Donnel Albores


SIMEX Trading venture into the franchise business by sealing its first distributorship agreement with TOWELL Group, a renowned multinational business group based in the Sultanate of Oman. According to their agreement, SIMEX Trading became the official distributor of Spring Air and Springwall Mattresses in Qatar, two of the world’s leading mattress brands, and a concept store was opened for these two brands respectively.