Our History – Simexgroup



As time, technology, and science have progressed, human beings have enhanced the multitude of factors that affect their lifestyles. This has become increasingly natural, as dealing with the stress of day-to-day errands, business struggles, and exhausting lifestyle has become increasingly challenging for us as individuals. We live every single day with the promise of comfort at the very end of each one. We strive to make our lives superior by making relevant choices that at the end of the day could provide for the better comfort, quality, and hence satisfy our longing for the good life. By progressively embarking on our daily journeys, we consume unfathomably, and immeasurably.

A matter that brings forth the subject of trust; how do we trust what we consume? How do we select what is best for our lives? How do we learn to make the best of our lifestyle?

This story is about a group of individuals, working under one roof, trying to enhance the standards of living; a group that has embarked on a 50-year journey to better satisfy our tastes for a healthy life. SIMEX Group caters to our universal needs; it is a corporate group with a mission aiming at offering a wide range of products and services to clients within the Qatari market. SIMEX Group has made its way into the lives of an abundant number of households.

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Danish Dairy Williams, a dairy product manufacturing company, was established with modest means only to become in time the biggest dairy manufacturing plant in Qatar, selling various products under the Dandy brand name.


Dandy’s founding father Mr. Radwan creates SIMEX Trading Company, a new corporate entity both for import and export activities between Syria and Qatar, while providing a corporate umbrella to all new business ventures.


SIMEX Trading opens Electronics Toys Company, a new toy store concept specializing in electronic toys in Abdulla bin Thani Street, Doha.


SIMEX Trading inaugurates another toy store in Souq Faleh, Doha.


 SIMEX Trading opens Bayya Al Helween, a new children’s garments store


SIMEX Trading opens Child Island, another children’s garments store.


SIMEX Trading inaugurates Al Bustan Fashion, a new children’s garments store.


SIMEX Trading lunches Party Fashion, a ladies wear boutique in Doha. During that same year, SIMEX Trading also opens Al Aseel, a fashion wear store for women.


SIMEX Trading launches Fashion Way, a new fashion wear store both for women and children alike, in addition to Al Ammoura Fashion, an exclusive lingerie store.


After more than twenty years of expansion and diversification in the children clothing and toy industry, SIMEX Trading establishes Doha Linens located in the industrial area, a factory specializing in the manufacturing and distribution of quality comforters, pillows, cushions, quilts, and bedspreads.


SIMEX Trading venture into the franchise business by sealing its first distributorship agreement with TOWELL Group, a renowned multinational business group based in the Sultanate of Oman. According to their agreement, SIMEX Trading became the official distributor of Spring Air and Springwall Mattresses in Qatar, two of the world’s leading mattress brands, and a concept store was opened for these two brands respectively.


SIMEX Trading lays another milestone in its franchise business by signing a new distributorship agreement, this time to represent Sealy Mattresses in Qatar – The world’s number 1 American mattress brand. A concept store was also opened for Sealy.


SIMEX Trading opens a premium turnkey furniture store called DaVinci Home.


SIMEX Trading launches Renovation, a building maintenance service provider. During that same year, the group purchased the United Mineral Water Company, a manufacturing plant that produces and sells drinkable water bottles under the brand name Sidra.


SIMEX Trading opens Dar Al Naseej, a beddings and mattresses factory with a wide range of premium products, ranging from regular foam to special orthopedic mattresses.


SIMEX Trading embarks on 3 new business ventures that will greatly enrich the group’s portfolio. The year starts with the inauguration of Kids House, a retail store fully dedicated to children’s furniture that offers a wide range of themed bedrooms and accessories; followed by the launching of a premium leasing and car rental company by the name of Rent Solutions.


SIMEX Trading became SIMEX Group as it is now a home to a lot of products and services not mentioning the addition of partner brands.


SIMEX Group launches a new mattress brand under the name Tansy Mattresses – a mattress that is both for elegance and comfort, a mattress that is proudly made in Qatar. Also within this year Fixera Car Repair and Maintenance started operations with the opening of its first auto repair due to the tremendous demand for quick automobile repair services in Qatar.


SIMEX Group launches Advantage Limousine – a limousine service company that is designed to be always on the go and on time.